Time Warner Cable Activates Marvel's Avengers OnDemand
TWC RETAIL LOCATIONS NATIONWIDE
To build on anticipation for Time Warner Cables release of Marvel's Avenger's on Video OnDemand and to facilitate a unique experience for current TWC subscribers when visiting retail locations.
InCharge wrapped TWC payment centers and facilitated full in store branding with Marvel’s Avengers graphics to enhance the retail experience while informing current TWC subscribers of the pending release of the movie on TWC OnDemand. InCharge also assembled, trained, and activated an Avengers ambassador team in 10 TWC retail locations across the United States for 4 days to distribute hundreds of free premium t-shirts, thousands of limited release posters, and over 2,000 limited edition key rings to the biggest fans.
Engaging and activating TWC customers and Avenger’s biggest fans resulted in grassroots interest spillover and over 500 hours of total brand ambassador interactions.