© 2017 by Streben Marketing, LLC. www.strebenmarketing.com

"Veev It Up" At Tales Of The Cocktail

NEW ORLEANS, LA

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CHALLENGE

To develope a unique and useful way for Veev to standout among the largest spirit brands at "Tales of the Cocktail", the spirit industry’s largest and most prestigious convention and expo.

APPROACH

InCharge designed, built, and provided six fully branded VeeV pedicabs (the first ever allowed into New Orleans) and fabricated a mock taxi stand in front of the French Quarter’s luxury Monteleone Hotel. The "VeeV Pedicabs" offered free leisurely rides and helped guests of the Monteleone get around the French Quarter. The very busy Monteleone hosts 90% of all TOTC attendees and it hosts 90% of the events. All guests and attendees walking in and out of the hotel were offered a frozen VeeV cocktail and a açai seed bracelets along with a brief brand history to help distinguish the brands identity.

RESULTS

 

VeeV cornered the market outside the expo, resulting in unique interactions with thousands of guests offering an uncommon experience around New Orleans and memories for attendees that will always be associated with VeeV.