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TWC Fuels "Fast Five" Premiere In Times Square With Don Omar

NEW YORK, NY

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CHALLENGE

To energize the anticipation of "Fast Five" premiering on Time Warner Cable Latino Video OnDemand in coordination with a complete billboard takeover of Times Square

APPROACH

InCharge facilitated a caravan of exotic cars as well as fully wrapped and branded "drifting" race cars throughout Times Square. Brand ambassadors, and recording artist and "Fast Five" star Don Omar, engaged with 1,000's of passersby and handed out informational materials about the release of "Fast Five". The first to arrive to the activation were also given free tickets to the actual screening.

RESULTS

 

A complete takeover of Times Square for TWC Latin Video OnDemand during the early rush hour of 3-5pm resulted in 1,000's of shared pictures resulting in incalcubale impressions via social media.