#MiONights Energize Ultra
Crystalize MiO’s foundational young social presence by creating a personal relationship between the brand and their consumers at Ultra Music Festival 2013.
InCharge designed and produced a fully custom brand wrapped Chevy Tahoe SUV adn filled it with a team of MiO ambassadors that canvassed the festival and it's surrounding events to distribute MiO Energy products to attendees. The ambassadors and the product handouts encouraged recipients and festival goers to use the social media hashtag “#MiONights” to share how MiO helped keep them energized through the week.
The excitement from participants was intense, infectious, and palpable. Over four days, MiO recorded over 200,000 OOH impressions during the distribution of 10,000 samples of MiO Energy’s new flavors to activated premium consumers.