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FX, Samsung, And Uber Take The Streets With Pedicab Patrol At Comic Con

SAN DIEGO, CA

1/5

CHALLENGE

Find a unique way for FX Network to dominate their own section of the market at Comic Con and provide a high tech integrated solution to the most common problem during Comic Con: attendee intraevent transportation.

APPROACH

InCharge partnered with Uber and Samsung to tailor unforgettable travel experiences with branded pedicabs featuring on-vehicle character interaction from the passenger’s favorite FX show. Brand ambassadors distributed promotional materials to riders including emergency cell phone chargers and NFC enabled access to exclusive FX content.

RESULTS

 

InCharge took an overlooked opportunity and changed it into a branded interactive event. Convention travel was transformed from a burden to an enjoyable experience. All riders left with a newly established personal relationship with their favorite FX shows, or found something new. And due to the large-scale fabrication and creativity of the beloved characters affixed to the bikes, 100% of all attendees interviewed recalled seeing a FX pedicab during Comic Con. In all ways it was unforgettable, entertaining, and successful.

"ONE OF THE BEST BRAND ACTIVATIONS WE’VE SEEN"
- AdWeek