© 2017 by Streben Marketing, LLC. www.strebenmarketing.com

NBC Sports Premiere's English Premier League Soccer




Create the ultimate experiential and promotional installation designed exclusively for AMC and PREACHER and activate it across the USA.


The 20-foot-tall upside-down structure is a custom designed as to-scale model replica of Jesse's "All Saints Congregational."  No detail was spared in the design and engineering of this marvel, right down to the identical stained-glass windows. The church is one of AMC's most captivating activation concepts to-date.  Serving as a centerpiece for 360 marketing concept. The church is an eye catching, mind bending, drive to social media magnet. 



In the USA, the church debuted at SXSW Interactive to a major response.  Flanked by two 15' tall high def weather proof LED screens; displaying promo sizzle reels, as well as a custom lighting program for the evening time, made this event a "must see" both day and night. Additionally, a customizable church sign for each consumer to interact with was on display and provided a Twitter photo contest that yielded the thousands of participants and became the #1 most mentioned promotion on social media during the festival.