© 2017 by Streben Marketing, LLC. www.strebenmarketing.com

AMC’s Preacher Upside Down Church - Nationwide Tour 2016

LOS ANGELES, CA, AUSTIN, TX & NEW YORK CITY

1/6

CHALLENGE

Create the ultimate experiential and promotional installation designed exclusively for AMC and PREACHER and activate it across the USA.

APPROACH

The 20-foot-tall upside-down structure is a custom designed as to-scale model replica of Jesse's "All Saints Congregational."  No detail was spared in the design and engineering of this marvel, right down to the identical stained-glass windows. The church is one of AMC's most captivating activation concepts to-date.  Serving as a centerpiece for 360 marketing concept. The church is an eye catching, mind bending, drive to social media magnet. 

RESULTS

 

In the USA, the church debuted at SXSW Interactive to a major response.  Flanked by two 15' tall high def weather proof LED screens; displaying promo sizzle reels, as well as a custom lighting program for the evening time, made this event a "must see" both day and night. Additionally, a customizable church sign for each consumer to interact with was on display and provided a Twitter photo contest that yielded the thousands of participants and became the #1 most mentioned promotion on social media during the festival.