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Jay Leno Surprises As Uber Driver For CNBC's Jay Leno's Garage

NEW YORK CITY

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CHALLENGE

Create a unique integrated activation and shareable video content to promote CNBC's new show "Jay Leno's Garage"t.

APPROACH

To promote Jay Leno's upcoming show on CNBC, InCharge Entertainment Marketing paired the former late night star up with one of the hottest, most innovative tech companies in the world.  Working hand in hand with UBER, CNBC was able to fully disguise Leno as an UBER Black driver to promote both Jay Leno's Garage and Uber Black in Los Angeles.  By rigging the vehicle with hidden GoPro cameras, InCharge and CNBC were able to capture hilarious content to be pushed out over multiple digital platforms leading up to the show premiere.

RESULTS

The resulting content from the activation garnered tremendous press with exclusive on air coverage from Access Hollywood as well as additional coverage from the likes of Adweek, Huffington Post, USA Today and the Hollywood Reporter.  The video has truly gone viral receiving over 20MIL total views to date.