AMC's Preacher Guerrilla Season 2 Premiere Wall Projections
LOS ANGELES, CALIFORNIA & NEW YORK CITY
In the guerilla style of ambushing major events and cities, create a
massive and dominating presence at in downtown LA for E3 and again for the days leading up to the world premiere of season 2 in NYC and LA. Create buzz, display Preacher sizzle content and bring awareness to the show’s premiere dates and tune-in details.
During 9 days of activation and two 14,500 lumens projection units we succesfully dominated prime areas of Los Angeles and New York City without interruption. Projecting directly on Madison Square Garden, to the Brooklyn Bridge in NYC, to L.A. Live and the E3 conference most populated locations in Los Angeles.
To bring USA Network's "Mr Robot" and a special "Just Married" pedicab experience for Syfy, to Comic Con in a way that would cut through the heavy brand clutter for the event and also serve useful and helpful to attendees and residents of Downtown San Diego.
Identify several high traffic locations and utilize the highest quality and definition 14,500 lumen mobile projectors to display large format full-motion promo/sizzle reels, project massive displays on the sides of commercial buildings,hotels, blank billboard, scaffolding, or any very large blank and visible surface.